Natalie Chia's profile

Herschel - What's Inside Your Bag?

Natalie Chia
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Title
What’s Inside Your Bag?

Background
Herschel Supply Co. Is A Canadian Company Selling Hipster Retro Backpacks And Accessories.

Brief/ Objective
To make herschel as top of mind when young adult need to choose their work bag.

Target Audience
Young working adult between 25-30 years old.

Issue
Herschel is not top of mind work bag within young working adult.

Idea
What’s Inside Your Herschel. A campaign that demonstrate how Herschel make your working journey cool.
Herschel - What's Inside Your Bag?
Published:
Natalie Chia's profile

Owner

Natalie Chia's profile
Malaysia

Herschel - What's Inside Your Bag?

Published:

Creative Fields